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Use of the Cookies


This site uses cookies or markers, which technically are packets of information (short text files) sent by a web server (in this case, from this site) to the Internet browser of the visitor / user and automatically stored by the latter on the personal computer and automatically sent back to the server at each subsequent access to the site.

Cookies are used to facilitate navigation within the site and its correct use, for statistical purposes, to find out which areas of the site have been visited, as well as, in some cases, for optimal management of the pages and advertising spaces or to deliver content and advertising in line with the choices made by web surfers.

By default almost all web browsers are set to automatically accept cookies; browser configuration recommended for full use of the site. Visitors / users can still change the default configuration. As specified above, disabling or deleting cookies may however preclude optimal use of some areas of the site.

If users / visitors want to decide from time to time whether or not to accept cookies, they can configure their browser to generate a warning each time one is saved.

The cookies used may be persistent, or that remain stored until their expiry date on the hard disk of the user / visitor’s personal computer, or session, so that they are automatically deleted when the browser is closed.

The session cookies used on this site avoid the use of other computer techniques that are potentially prejudicial to the privacy of the users / visitors’ browsing and are used to improve the provision of services.

Cookies can be specific to the site (used, for example, to know the number of pages visited within the site itself) or to third parties (generated by other sites to deliver content on the site you are visiting). This site does not use anonymous third-party cookies to manage the delivery of advertising messages in a dynamic and advanced way.

The most popular browsers provide the ability to block only third-party cookies, accepting only those proper to the site. Furthermore, some companies that generate cookies on third-party sites offer the possibility to disable and / or inhibit in a simple and immediate way only their own cookies, even when they are anonymous, so do not involve the registration of personal identification data (such as, for example example, the IP address).

Cookies used for aggregate analysis of site visits

Tools for aggregated analysis of navigation data, such as Adobe Omniture and Google Analytics, allow the improvement of Web sites by analyzing their use by users / visitors through cookies. The informations generated by the cookies on the use of the Websites by the user (including the anonymized IP address by obscuring certain figures) is transmitted and stored on Google and Adobe servers. This information is used for the purpose of tracking and examining the use of the Website by the user, compiling reports on the activities of the Websites for the operators of the same and providing other services relating to the activities of the Website and the use of the Internet.

Users who do not want cookies related to Google Analytics will be able to prevent them from being stored on their computer through the special “Browser Add-on for Google Analytics deactivation” provided by Google at the address https://tools.google.com/dlpage/gaoptout.

To activate the component, which inhibits the system of sending information on the user’s visit, simply install it by following the instructions on the screen, close and reopen the browser.

Users who do not want cookies related to Adobe Omniture can refer to the information on the address http://www.adobe.com/it/privacy/analytics.html.

Cookies used to post interest-based ads
The Websites may use third-party cookies to publish advertisements defined on the basis of user interests. This information is collected while the User is browsing and is in no way connected to the account with which the user accesses the Websites. In particular, Google Adwords by Google Inc. uses the navigation data within its own online advertising circuit, to propose announcements more relevant to the user’s interests.

Ella Lu S.r.l. doesn’t exploit this technology and doesn’t use the navigation data within the websites of its property to offer the user targeted advertisements based on interests.

Each browser allows you to disable third-party cookies designed to allow online advertising based on the interests of the User.

How to disable cookies
Most browsers are initially set up to accept cookies automatically. The user can change these settings to block cookies or to warn that cookies are sent to the user’s device. The user can refer to the instruction manual or the help screen of his browser to find out how to adjust or change the settings. In the case of different devices (for example, computer, smartphone, tablet, etc.), the user must ensure that each browser on each device is adjusted to reflect their own cookie preferences.

Cookies used by website Ella Lu S.r.l.
Below, for each technical cookie used by the website http://www.ellalu.com the following are specified: the name, the purpose of use and the storage times.

Cookie name

Purpose of use

Storage times


Used to distinguish users.

2 years


Used to distinguish users.



Used to limit the frequency of requests

1 minute


Used to store the selected language

1 year

Facebook Pixel

Identify the simple user session;
Identify the display of a page;
Identify a completed registration;
Monitor conversions that occur on the website as a result of ads on the Facebook platform.


No local file is installed on the User’s computer.

Changes to the privacy policy

This privacy policy may be modified over time, also connected to the possible entry into force of new sector regulations, to the updating or provision of new services or to technological innovations, for which the user / visitor is invited to consult periodically this page.